8 Best Practices For Lead Generation Landing Pages in 2020

Bullseye LocationsLead Manager

At-a-Glance: Following lead generation landing page best practices is an effective way to target your core client demographic and increase your qualified leads. By tailoring individual pages on your website to each of your product offerings, you can include highly relevant and influential information to drive conversions and sales. Read on to learn more about lead generation landing pages, including our top content, design, SEO, and analytics best practices. Preface: Successful lead generation is an essential part of any business, … Read More

Lead Generation & Follow-Up Strategies for Building Supply Manufacturers & Dealers

Bullseye LocationsLead Manager

Across the world, building materials manufacturers and dealers are navigating uncharted territory during this COVID-19 pandemic. Challenges and problems abound, and there’s immense pressure for businesses within the construction and building materials industry to deliver solutions yesterday for generating leads and traffic, tailoring follow-up communications to a socially distant world, and increasing consumer confidence to spend. Whether mandatory or voluntary, unprecedented social distancing and work-from-home policies are now in play, and a building products and construction supply company has no … Read More

3 Ways to Use Dealer Locator Technology to Engage Dealers

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Why use dealer locator technology? Indirect sales high and growing Indirect sales channels are important contributors to revenue and are increasing in importance. Presently, over 75% of world trade flows through indirect sales(World Trade Organization). 97% of B2B sales and customer service execs say indirect sales channel are central to their business(Accenture B2B Customer Experience Report, 2017). Using indirect sales channels, growing companies can scale revenue via partners quicker and more efficiently than direct sales. They can tap into new … Read More

4 Ways to Optimize Lead Capture on Your Dealer Locator

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed conversion and revenue opportunity. Businesses are always looking for ways to increase qualified leads and conversions. 74% of marketers say converting leads to conversions is … Read More

All New! Create Lead Capture Forms Within Interface Builder

Bullseye LocationsDealer Locator Software, Lead Manager, Local Landing Pages, Location Based Marketing, Platform, Store Locator

We have exciting news! With a lead manager subscription you will now be able to build your own custom lead capture forms using our out-of-the-box form builder.  You can use this custom lead form to integrate into your store locator lead capture, or you can use it to create stand-alone lead forms that will automatically be routed to a dealer based on lead routing configuration. How Lead Capture Forms Work  1. Create A New Form To set up configurable forms … Read More

Lead Manager features for Bullseye’s Dealer Locator Software

Joshua Rich, President & CEODealer Locator Software, Lead Manager

In the last few months we’ve seen a lot of interest in Bullseye’s lead management features.  Lead manager features are a great way to utilize your dealer locator software as a tool for generating interest and turning anonymous users into actionable leads.  Our dealer or store locator comes with an easy-to-enable lead capture form built right into the dealer result listing.  You can also create a custom form and use Wufoo, Formstack or any cloud-based form building tool to route … Read More

Bullseye Now Supports Zapier Integration!

Joshua Rich, President & CEOLead Manager

Late last month, we completed a very exciting project which dramatically extends Bullseye Location’s lead management and sales automation capabilities.  We built our first zap! Zapier is a hosted cloud service that let’s you easily connect web apps together with little or no programming. Using Zapier’s developer platform, we integrated “Add Lead” capability via the Bullseye API.  Zaps created using the Bullseye “Add Lead” method can now capture data from a web form and use the Zapier integration to pass it … Read More

Capture and Route Leads using Bullseye’s Location Based Services and itDuzzit

Electric VineLead Manager

If you are into the cloud, you’ll be excited about this. We certainly are. Bullseye Locations is now an itDuzzit connection. As a connection within itDuzzit, the Bullseye’s Location Based Services API is now available for integration with hundreds of other SaaS applications including Wufoo, Salesforce, Basecamp, WordPress and Campaign Monitor. For a full list go here. www.itduzzit.com/connect

New Product Features

Electric VineLead Manager, Store Locator

New Lead Manager Features Digital Literature Fulfillment – Automatically include a link to product literature in the confirmation email when users submit requests for information. The link can be dynamic based on the users indicated product interest. Companies – This feature allows you to route leads based upon the company name of the lead. So you can assign lead “A” to distributor “A” and the system will know that all leads that enter lead “A’s” company name should go to distributor … Read More

Bullseye Tip: Lead Manager Email System

Electric VineLead Manager

Did you know that you can use Bullseye’s email system to communicate directly with dealers and distributors?  This feature is useful when you are uploading locations to the system but you don’t want to notify the dealers at the time of the upload.  Instead, you can send them an email with login and password when you launch the application. Here’s how you can do it: Step 1.  Under the locations tab select “email.” Step 2.  Click “Add Location” to select … Read More