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Fresh Ideas Blog

Featured Articles

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3 Types of Businesses that can Benefit from Local Pages

1. Building Materials Manufacturers Building materials manufacturers are an ideal group who can benefit from implementing local pages with their store locator.  Oftentimes these manufacturers sell through installers who have worked first hand with the product.  For example, let’s say a homeowner is interested in having new vinyl siding put on the house.  It would be helpful… Read more
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How Bullseye can Help Craft Liquor Companies

Bullseye has worked with many craft liquor companies over the years.  Bullseye is well equipped to address the unique needs that craft liquor locators demand. Craft beverage manufacturers often don’t utilize the full potential of their locator.  Many companies provide a straight dealer/radius search without allowing the potential customer to filter by the beverage they are looking… Read more
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4 Counterintuitive Locator Approaches to Consider

At Bullseye, our motto is, your dealer locator page is the second most important page on your website (after the home page).  If you sell through dealers, your locator is the gateway to allow them to sell. Yet, the locator is often launched, configured, and forgotten.  You have an opportunity to tweak the settings on your locator, and with Bullseye there are a lot of configurations to… Read more
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35 Elements of the Perfect Locator

Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a list of addresses in an age when convenience is key and attention spans are short. Read more
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5 Tips for Creating the Perfect “Where-to-Buy” Page for Building Materials Manufacturers

The website of a building materials manufacturer should be more than just a digital facade. It’s a valuable marketing tool, especially when each part of the site serves its purpose in moving potential customers along the journey.  Read more

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Convert Customers

Capture leads and win customers with lead generation best practices, follow-up strategies, and more.

Engage Customers

Build brand awareness and drive partner success with local content, events, promotions, and more.

Optimize Your Locator

Best practices for effective location marketing, locator setup, customization, and implementation.

Reporting and Analysis

Optimize marketing spend and ROI.

More Fresh Ideas

Best SquareSpace Store Locator Software

5 Locator Mistakes to Avoid

Bullseye has been providing locator solutions for over 23 years.  We’ve gained a lot of insight by witnessing some less than optimal implementations.  We want to help you avoid these pitfalls.  Here are 5 mistakes that we’d like to point out: 1. Perceiving your Locator as a Mere Convenience for Web Traffic This is a …

Read more5 Locator Mistakes to Avoid
10 Navigation Tips for Building Product Manufacturers

10 Website Navigation Best Practices for Building Product Manufacturers

For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they need in just a couple of clicks or taps.  This matters a lot: 48% of online consumers claim web design is their top criterion for deciding a brand’s …

Read more10 Website Navigation Best Practices for Building Product Manufacturers

5 Video Marketing Tips for Building Materials Companies

Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week, pointing to the prevalence of video in our daily lives. What does this mean for you, as a building materials marketer? You should seriously be leveraging video to drive your …

Read more5 Video Marketing Tips for Building Materials Companies
Best SquareSpace Store Locator Software

A Review of the Best Squarespace Store Locator Software

Congrats: you’ve given your multi-location business a chance to shine with a Squarespace website! The question, however: how are you getting customers to your stores? Squarespace is a simple, user-friendly platform to build your website on, as more than 3.79 million users can attest. That said, if there are multiple brick-and-mortar stores and outlets where …

Read moreA Review of the Best Squarespace Store Locator Software

Virtual Events Are Here to Stay: What Does That Mean for Building Materials Marketing?

An interesting facet in times of duress and instability is the innovation that society tends to create to keep the world moving. During the 2020 pandemic, while millions were at home sheltering, innovators hit the gas pedal on digital work and spurred on a massive rise in virtual events. Now, on the other side of …

Read moreVirtual Events Are Here to Stay: What Does That Mean for Building Materials Marketing?

The Top 10 Things That Can Make Building Materials Manufacturers Look Like They’re Out of Business – and How to Fix Them

With all of the “real” challenges building materials manufacturers face on a daily basis – supply chain issues, labor shortages, shipping delays, to name just a few – the last thing you need is customers thinking you’re out of business. The good news is that monitoring a few key items can help ensure your customers …

Read moreThe Top 10 Things That Can Make Building Materials Manufacturers Look Like They’re Out of Business – and How to Fix Them

How to Leverage PR to Fuel Sales Growth and Recession-Proof Your Building Material Business

Public relations is a powerful and underutilized tool in the world of marketing. We asked Susan Fernandex of Upspringer PR to share the extreme value PR can bring to fuel sales growth and provide protection from recession in the world of building materials.  If you manufacture or sell building materials, you know firsthand that the …

Read moreHow to Leverage PR to Fuel Sales Growth and Recession-Proof Your Building Material Business

5 Lead Gen Content Ideas For Building Products Companies

Venveo Blog – An Introduction to Marketing Automation for Building Materials Companies Lead generation is a critical component of digital marketing for building materials companies. An effective lead generation strategy is often built around content. For this reason, we reached out to Deanna Murphy, Director of Strategy for Venveo, to provide examples of content ideas …

Read more5 Lead Gen Content Ideas For Building Products Companies

Problems with Custom Store and Dealer Locator Software

Locator software is an essential part of the tech stack for many multi-location businesses, and it’s often rightfully seen as an important investment.  Then comes the competing priority to cut costs and save money. It’s tempting to consider using custom store or dealer locator software, whether you build it in-house or outsource the development to …

Read moreProblems with Custom Store and Dealer Locator Software
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