Bullseye
Bullseye Store Locator
An interesting facet in times of duress and instability is the innovation that society tends to create to keep the world moving. During the 2020 pandemic, while millions were at home sheltering, innovators hit the gas pedal on digital work and spurred on a massive rise in virtual events. Now, on the other side of …
With all of the “real” challenges building materials manufacturers face on a daily basis – supply chain issues, labor shortages, shipping delays, to name just a few – the last thing you need is customers thinking you’re out of business. The good news is that monitoring a few key items can help ensure your customers …
Public relations is a powerful and underutilized tool in the world of marketing. We asked Susan Fernandex of Upspringer PR to share the extreme value PR can bring to fuel sales growth and provide protection from recession in the world of building materials. If you manufacture or sell building materials, you know firsthand that the …
Venveo Blog – An Introduction to Marketing Automation for Building Materials Companies Lead generation is a critical component of digital marketing for building materials companies. An effective lead generation strategy is often built around content. For this reason, we reached out to Deanna Murphy, Director of Strategy for Venveo, to provide examples of content ideas …
Locator software is an essential part of the tech stack for many multi-location businesses, and it’s often rightfully seen as an important investment. Then comes the competing priority to cut costs and save money. It’s tempting to consider using custom store or dealer locator software, whether you build it in-house or outsource the development to …
Customers don’t often think of their interactions with your store locator — and they shouldn’t have to! After all, it’s a simple page that shows them where to buy your products and services. However, a lot goes into making a great store locator that “disappears” into the background of a pleasant, easy, and quick web …
As a global building materials manufacturer, your business ecosystem likely features a key group of players: excellent distribution partners. The discoverability of your distributors can mean everything to the success or failure of your operations, from one country to the next. Your sales reps, dealers, and other professional third parties need to know how to …
A secure website goes a long way towards establishing consumer trust. This especially applies to the websites of building materials manufacturers. If you’re gathering leads on your website, you’ll want to protect your consumers — as well as your company’s internal affairs and online infrastructure — from nefarious cyber attacks. A key leverage point to …
Marketing professionals in the building materials industry shouldn’t operate on guesswork. A big part of success is knowing how every part of your online presence is performing, so you can optimize as needed. That includes keeping tabs on one of the most important parts of your website: the dealer locator page. This is where customers …
