9 Best Practices for Communicating Holiday Store Hours

Bullseye LocationsStore Locator

The holiday season is once again upon us. In light of the COVID-19 pandemic, it’s even more critical for businesses to alert their customers to changes in store hours and updated COVID-19 requirements or services. We’ve put together this guide of best practices for communicating holiday store hours and procedures to help you maximize business success during this hectic time. Some of these may sound like common sense, but there are many reasons to use every tool and method possible … Read More

Use Bullseye to Improve Lead Capture, Track Campaign Sources, and Optimize Marketing Spend

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing, Store Locator

In this post we will discuss the following: Collect Leads using Gated Content Collect and Track Leads from Google Ads (aka Google AdWords) or Other Marketing Campaigns and Sources Upload Leads from Trade Shows to Dealers for Dealer Follow-Up 1. How to Collect Leads Using Gated Content Gated content, or providing content to users after they fill out a form, is a widespread technique used by marketers to obtain leads. In the context of dealer location, there are different ways … Read More

11 Best Practices For Lead Follow-Up at Virtual Trade Shows

Bullseye LocationsLead Manager

In response to the pandemic and need for social distancing to prevent the spread of COVID-19, many exhibitors have moved from live to virtual trade shows. At live trade shows, a lack of proper lead follow-up has resulted in lost sales. This may become even more of a problem as virtual trade shows are new to manufacturers and result in different tactics needed for follow-up. To convert leads into customers, it is thus important to communicate best practices on lead … Read More

8 Best Practices For Lead Generation Landing Pages in 2020

Bullseye LocationsLead Manager

At-a-Glance: Following lead generation landing page best practices is an effective way to target your core client demographic and increase your qualified leads. By tailoring individual pages on your website to each of your product offerings, you can include highly relevant and influential information to drive conversions and sales. Read on to learn more about lead generation landing pages, including our top content, design, SEO, and analytics best practices. Preface: Successful lead generation is an essential part of any business, … Read More

10 Store Locator Best Practices For Your Dealer Locator Software Integration

Bullseye LocationsFacebook Store Locator, Shopify Store Locator, Store Locator

Updated on June 3, 2020. Originally posted on September 10, 2015. At Bullseye, we’ve put together the below list of store locator best practices and optimization strategies for leveraging our out-of-the-box all-in-one software. Our expert marketing team is continually tweaking and updating the UI/UX of our turn-key store locator software and integrated location solutions. When it comes to the actual integration of our product into your site, you have the flexibility to customize our solutions to best work for you … Read More

Lead Generation & Follow-Up Strategies for Building Supply Manufacturers & Dealers

Bullseye LocationsLead Manager

Across the world, building materials manufacturers and dealers are navigating uncharted territory during this COVID-19 pandemic. Challenges and problems abound, and there’s immense pressure for businesses within the construction and building materials industry to deliver solutions yesterday for generating leads and traffic, tailoring follow-up communications to a socially distant world, and increasing consumer confidence to spend. Whether mandatory or voluntary, unprecedented social distancing and work-from-home policies are now in play, and a building products and construction supply company has no … Read More

Coronavirus & Changing Store Hours

Bullseye LocationsDealer Locator Software, Location Based Marketing, Store Locator

Now more than ever, shoppers need accurate, up-to-date information. Across the nation, store hours are changing. Retailers like Apple, Nike, and Nordstrom have closed their doors temporarily due to coronavirus concerns. Grocers like Walmart, Kroger, Publix, Wegmans, and Albertsons have shortened hours to safeguard customers and staff by disinfecting and restocking food and other essentials. With people over 60 at increased risk of developing severe COVID 19 symptoms, chains like Stop & Shop, Whole Foods, Target, and Safeway are now … Read More

7 Reasons Your Manufacturing Website Needs Partner Directory Software

Joshua Rich, President & CEOPartner Promoter

Partner Directories are growing in popularity. You’ve seen them on technology company websites for several years. Now you are seeing them start to appear on manufacturing websites. Manufacturers use partner directory software to highlight their partners and their partner’s work, and even to co-publish content with their partners. They come in diverse shapes and forms–contractor directories, installer directories, service locators, and more. Some are simple search engines that provide addresses and phone numbers. Many support photos, PDFs, and video content. … Read More

3 Ways to Use Dealer Locator Technology to Engage Dealers

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Why use dealer locator technology? Indirect sales high and growing Indirect sales channels are important contributors to revenue and are increasing in importance. Presently, over 75% of world trade flows through indirect sales(World Trade Organization). 97% of B2B sales and customer service execs say indirect sales channel are central to their business(Accenture B2B Customer Experience Report, 2017). Using indirect sales channels, growing companies can scale revenue via partners quicker and more efficiently than direct sales. They can tap into new … Read More

4 Ways to Optimize Lead Capture on Your Dealer Locator

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed conversion and revenue opportunity. Businesses are always looking for ways to increase qualified leads and conversions. 74% of marketers say converting leads to conversions is … Read More