Bullseye
Bullseye Store Locator
If you’re familiar with the work we do at Bullseye, you’ll know we’re huge advocates of dealer locator best practices including lead capture, content-rich local pages, and local SEO tactics. When considering all these factors, it can be a little difficult to imagine how it all looks and works together. We’ve written a guest blog …
How do you track product sales in the real world? Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is a challenge. Traditional manufacturers who fail to account for these transactions are at serious risk …
If you want to reach more customers online, it may take some adjustment to your SEO strategy. That starts with understanding web searcher behavior. Building materials customers often start their search in a predictable way. They’ll fire up a search engine like Google, type in a simple keyphrase, and land on a website that hopefully …
Large organizations like building materials manufacturers, franchises, insurance firms, and banks need a clear, efficient way to show customers where to receive services and buy products. This can involve using a series of simple Where-to-Buy pages, created by a store locator app or platform that integrates with the company’s website. A popular example that you …
Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated. To rank in search engines for both relevant local keyphrases and nationwide terms, large multi-location businesses — whether they’re building materials manufacturers, insurance companies, banks, or franchises — need a more …
Building materials marketing is an enduring challenge in 2021. Old-hat messaging and word of mouth simply won’t cut it in our digital age. How do you distinguish your products from those of your competitors? How do you build bonds with dealers and contractors that keep them coming back to you, every time? Without the answers, …
