Bullseye
Bullseye Store Locator
When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after clicking on ads are sometimes overlooked. Landing pages are much more important than they might seem, however. In fact, according to Unbounce, the average landing page conversion rate is 9.7%, which can mean a …
If you want to grow sales for your retail brand, you need a marketing strategy that not only educates consumers on why they need your products, but it also makes it easier for them to find those products locally. This is a good reason why your website needs a store locator page. If your website …
Are you a Shopify store owner looking for new ways to boost your sales, both online and offline? If so, an effective Shopify store locator app may be the easiest and best way to get there. A store locator app can serve many purposes, from helping customers find the nearest stores where your products are …
If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the process — it might be the perfect time to set up a Certified Installer program. A certification program can do 2 important things for your brand: Provide an incentive for local …
For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem. Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …
Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers. It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …
When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get. Whether it’s a matter of helpful details on products offered by a specific dealer, or facts about a local installer’s track record and areas of expertise, you should strive to put useful info …
A competitive building materials manufacturer can’t afford a leaky sales funnel. If you have an ineffective sales funnel, you’re losing prospective customers at every step — some after they hear about your brand, more after they sign up to receive more info about your products, and even more right before they would’ve bought something. Before …
As a building material manufacturer, you have many assets on hand to help you sell your products. One asset that can almost always use some optimization is your website. Your site might have a nice design, with basic detail about your company and the products you make. Those elements alone won’t boost your sales, however. …
