Lead Generation & Follow-Up Strategies for Building Supply Manufacturers & Dealers

Bullseye LocationsLead Manager

Across the world, building materials manufacturers and dealers are navigating uncharted territory during this COVID-19 pandemic. Challenges and problems abound, and there’s immense pressure for businesses within the construction and building materials industry to deliver solutions yesterday for generating leads and traffic, tailoring follow-up communications to a socially distant world, and increasing consumer confidence to spend. Whether mandatory or voluntary, unprecedented social distancing and work-from-home policies are now in play, and a building products and construction supply company has no … Read More

Coronavirus & Changing Store Hours

Bullseye LocationsDealer Locator Software, Location Based Marketing, Store Locator

Now more than ever, shoppers need accurate, up-to-date information. Across the nation, store hours are changing. Retailers like Apple, Nike, and Nordstrom have closed their doors temporarily due to coronavirus concerns. Grocers like Walmart, Kroger, Publix, Wegmans, and Albertsons have shortened hours to safeguard customers and staff by disinfecting and restocking food and other essentials. With people over 60 at increased risk of developing severe COVID 19 symptoms, chains like Stop & Shop, Whole Foods, Target, and Safeway are now … Read More

7 Reasons Your Manufacturing Website Needs Partner Directory Software

Joshua Rich, President & CEOPartner Promoter

Partner Directories are growing in popularity. You’ve seen them on technology company websites for several years. Now you are seeing them start to appear on manufacturing websites. Manufacturers use partner directory software to highlight their partners and their partner’s work, and even to co-publish content with their partners. They come in diverse shapes and forms–contractor directories, installer directories, service locators, and more. Some are simple search engines that provide addresses and phone numbers. Many support photos, PDFs, and video content. … Read More

3 Ways to Use Dealer Locator Technology to Engage Dealers

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Why use dealer locator technology? Indirect sales high and growing Indirect sales channels are important contributors to revenue and are increasing in importance. Presently, over 75% of world trade flows through indirect sales(World Trade Organization). 97% of B2B sales and customer service execs say indirect sales channel are central to their business(Accenture B2B Customer Experience Report, 2017). Using indirect sales channels, growing companies can scale revenue via partners quicker and more efficiently than direct sales. They can tap into new … Read More

4 Ways to Optimize Lead Capture on Your Dealer Locator

Bullseye LocationsDealer Locator Software, Lead Manager, Location Based Marketing

Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed conversion and revenue opportunity. Businesses are always looking for ways to increase qualified leads and conversions. 74% of marketers say converting leads to conversions is … Read More

Introducing New Mapping Features

Bullseye LocationsDealer Locator Software, Location Based Marketing, Store Locator

Check out the cool new mapping features from our latest Bullseye release. And good news – they both work with Google Maps and Mapbox mapping. So read on and give them a try. Full-Screen Map For designers looking for a more interesting graphical display of locations, we now have a Map Only or “Full-Screen Map” template option. This new option provides an easy way to give your store locator a quick aesthetic update – you still get the same search functionality, … Read More

2018 Bullseye Store Locator Features Recap

Bullseye LocationsStore Locator

As 2019 gets underway, we wanted to recap some of the new features in Bullseye’s store locator software that you might have missed! Follow the links to our Knowledge Base and Blog for more information about these exciting new features. Reinvented Reporting New reporting enhancements allow greater tracking of store locator statistics and engagement metrics. Our reports run faster now, and provide better filtering, customization, and analytic options. Location Groups Our Location Groups feature allows you to create users that … Read More

4 Ways to Add Locations to Holiday Promotions

Bullseye LocationsLocal Landing Pages, Location Based Marketing, Mobile Store Locator, Store Locator

The holidays are upon us and it’s time to ramp up your digital marketing efforts. They key to successful holiday promotions is to give your customers all the tools they need to find your product or service. Here are four creative ways you can use location marketing in your upcoming promotions. How to Add Locations to Your Holiday Promotions 1. Add Local Events and Coupons Use your Bullseye local landing pages to add events or coupons at your local retail stores … Read More

Introducing Complex Attributes from Bullseye’s Store Locator Software

Bullseye LocationsStore Locator

Bullseye Locations just released a powerful new complex attribute type in our store locator software! Complex attributes are a type of attribute that is composed of one or more sub-attributes. They are different from regular attributes, in that there can be an unlimited number of instances of any complex attribute. We created complex attributes to provide businesses with a better tool for storing, organizing, and communicating location related content. There are many ways complex attributes can be used to store … Read More

The Unique Needs of Partner Locators

Bullseye LocationsDealer Locator Software, Store Locator

Bullseye provides a mature application platform that accommodates a lot of business needs for locators. This extends beyond just store locators and dealer locators. Over the years, we have also implemented a number of partner locators for clients such as Palo Alto Networks and Kerio Technologies. When we decided to launch our own partner program, however, we were thrown into slightly unfamiliar territory, basically becoming our own client. We needed to provide a solution to fill our own needs with … Read More