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Featured Articles


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35 Elements of the Perfect Locator


Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a list of addresses in an age when convenience is key and attention spans are short. Read more


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5 Tips for Creating the Perfect “Where-to-Buy” Page for Building Materials Manufacturers


The website of a building materials manufacturer should be more than just a digital facade. It’s a valuable marketing tool, especially when each part of the site serves its purpose in moving potential customers along the journey.  Read more

Categories

Convert Customers

Capture leads and win customers with lead generation best practices, follow-up strategies, and more.

Engage Customers

Build brand awareness and drive partner success with local content, events, promotions, and more.

Optimize Your Locator

Best practices for effective location marketing, locator setup, customization, and implementation.

Reporting and Analysis

Optimize marketing spend and ROI.

More Fresh Ideas

3 Things That Contractors Want From Your Dealer Locator

The contractors who buy from you put a premium on time. Their profession requires them to source the building materials they use as quickly as possible to carry out the installations, repair, and maintenance projects they’re called on to do every day.  That means, as a building material manufacturer, your website should immediately point them …

Read more3 Things That Contractors Want From Your Dealer Locator

3 Things That Architects Want From Your Dealer Locator

Architects are busy professionals with a lot on their plate.  When it comes to sourcing building products for a major project, they will want to make the most of their time. They want to find the exact materials they have in mind after landing on your website. In general, to do their jobs, architects need …

Read more3 Things That Architects Want From Your Dealer Locator

Bullseye Locations Acquires RevBase® and ForFile® from Longwood Software Inc.

Combination of locator and asset management promises to transform sales support for manufacturers Branchburg NJ – March 1, 2022 – Bullseye Locations, provider of Bullseye locator software announces it has acquired RevBase® marketing asset management software and ForFile® file transfer software from Longwood Software Inc. (Acton MA). Bullseye, RevBase and ForFile are software-as-a-service (SaaS) offerings …

Read moreBullseye Locations Acquires RevBase® and ForFile® from Longwood Software Inc.

5 Contractor Locator Best Practices That Drive Decking Sales

This may seem like an uphill battle if you don’t know where to start. Fortunately, it’s doable if you hone in on one high-potential aspect of your website: your contractor locator.  Your locator page is the all-important portal for customers to find local pros that use and install your products. With the right implementation, it …

Read more5 Contractor Locator Best Practices That Drive Decking Sales

5 Highly-Optimized Dealer and Distributor Locator Templates for Building Material Manufacturers

Your locator page is a crucial part of your online marketing mix. It is: The digital bridge connecting your customers to your dealers and distributors A medium for extending your brand reach A mechanism for boosting sales of your building products online  In order for it to achieve its potential in each area, your locator …

Read more5 Highly-Optimized Dealer and Distributor Locator Templates for Building Material Manufacturers
5 Ways Building Material Manufacturers Can Improve Customer Service

5 Ways Building Material Manufacturers Can Reduce Customer Service Inquiries

Customer service is a priority for any good building material manufacturer, as you would probably agree.  However, it’s not good when you find your customer service inquiries on the rise. That could be a signal that something’s going awry with your communications strategy.  If customers feel lost, confused, or frustrated when trying to use your …

Read more5 Ways Building Material Manufacturers Can Reduce Customer Service Inquiries
7 Tips for Creating a Contractor Loyalty Program

7 Tips for Creating a Contractor Loyalty Program

As a manufacturer, it makes sense to develop great relationships with local contractors. It’s essential for solidifying your brand presence and reaching more customers. That said, how can you bring more contractors into your fold, predictably and efficiently? The answer is a strong loyalty program.  A study by Principia Consulting showed that only 46% of …

Read more7 Tips for Creating a Contractor Loyalty Program
Sell Construction Materials Online: 5 Proven Ways

5 Ways to Sell More Building Materials Products Online

Many manufacturers have faced the issue to one degree or another: How do you sell more construction and building materials online? Just having a website doesn’t cut it. You’ll need a targeted, strategic approach to e-commerce if you want to boost your online ROI. Get it right, and you’ll build security into your business by …

Read more5 Ways to Sell More Building Materials Products Online
The 7 Best Multi Location Marketing Software Solutions

The 7 Best Multi Location Marketing Software Solutions

Multi location marketing can be a tricky balancing act.  For one, you need to implement a strategy that builds your overall brand, for purposes of expanding your overall reach and market presence. At the same time, you need to promote each of your local stores, dealers, or offices to generate leads and sales.  How can …

Read moreThe 7 Best Multi Location Marketing Software Solutions
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