Bullseye
Bullseye Store Locator
Bullseye has been providing locator solutions for over 23 years. We’ve gained a lot of insight by witnessing some less than optimal implementations. We want to help you avoid these pitfalls. Here are 5 mistakes that we’d like to point out: 1. Perceiving your Locator as a Mere Convenience for Web Traffic This is a …
For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they need in just a couple of clicks or taps. This matters a lot: 48% of online consumers claim web design is their top criterion for deciding a brand’s …
Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week, pointing to the prevalence of video in our daily lives. What does this mean for you, as a building materials marketer? You should seriously be leveraging video to drive your …
Congrats: you’ve given your multi-location business a chance to shine with a Squarespace website! The question, however: how are you getting customers to your stores? Squarespace is a simple, user-friendly platform to build your website on, as more than 3.79 million users can attest. That said, if there are multiple brick-and-mortar stores and outlets where …
An interesting facet in times of duress and instability is the innovation that society tends to create to keep the world moving. During the 2020 pandemic, while millions were at home sheltering, innovators hit the gas pedal on digital work and spurred on a massive rise in virtual events. Now, on the other side of …
With all of the “real” challenges building materials manufacturers face on a daily basis – supply chain issues, labor shortages, shipping delays, to name just a few – the last thing you need is customers thinking you’re out of business. The good news is that monitoring a few key items can help ensure your customers …
Public relations is a powerful and underutilized tool in the world of marketing. We asked Susan Fernandex of Upspringer PR to share the extreme value PR can bring to fuel sales growth and provide protection from recession in the world of building materials. If you manufacture or sell building materials, you know firsthand that the …
Venveo Blog – An Introduction to Marketing Automation for Building Materials Companies Lead generation is a critical component of digital marketing for building materials companies. An effective lead generation strategy is often built around content. For this reason, we reached out to Deanna Murphy, Director of Strategy for Venveo, to provide examples of content ideas …
Locator software is an essential part of the tech stack for many multi-location businesses, and it’s often rightfully seen as an important investment. Then comes the competing priority to cut costs and save money. It’s tempting to consider using custom store or dealer locator software, whether you build it in-house or outsource the development to …
