Rethink your locator
The dealer & contractor locator that closes more sales
Capture and convert more high-intent prospects with the right content, right when and where they’re looking for you. Get started quickly and easily.
Is your locator losing customers?
Don’t make customers leave your site to research dealers and partners. They may not find their way back! Provide the level of rich content and accurate data today’s shoppers expect with Bullseye.
Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a list of addresses in an age when convenience is key and attention spans are short. A dealer locator should be an easy-to-use tool to cherry-pick the perfect location, whether that be one with… Read More
Featured Guest Post: 4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively
If you’re familiar with the work we do at Bullseye, you’ll know we’re huge advocates of dealer locator best practices including lead capture, content-rich local pages, and local SEO tactics. When considering all these factors, it can be a little difficult to imagine how it all looks and works together. We’ve written a guest blog… Read More
How do you track product sales in the real world? Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is a challenge. Traditional manufacturers who fail to account for these transactions are at serious risk… Read More
If you want to reach more customers online, it may take some adjustment to your SEO strategy. That starts with understanding web searcher behavior. Building materials customers often start their search in a predictable way. They’ll fire up a search engine like Google, type in a simple keyphrase, and land on a website that hopefully… Read More
Large organizations like building materials manufacturers, franchises, insurance firms, and banks need a clear, efficient way to show customers where to receive services and buy products. This can involve using a series of simple Where-to-Buy pages, created by a store locator app or platform that integrates with the company’s website. A popular example that you… Read More
Every business can benefit from good SEO practices. For companies of much larger size and scale, however, a marketer’s job can get more complicated. To rank in search engines for both relevant local keyphrases and nationwide terms, large multi-location businesses — whether they’re building materials manufacturers, insurance companies, banks, or franchises — need a more… Read More