Rethink your dealer locator
Bullseye is the locator solution built to close the loop on digital marketing and sales.
How many leads is your current dealer locator software losing you?
Our recent survey of building materials companies revealed how they currently use their locator software vs. what they wished it could do.
We set out to gather industry-specific insights into the role that dealer locators play in sales and digital marketing.
Our results were eye-opening.
KEY INSIGHT #1
Dealer locators aren’t used effectively by building materials companies.
Over 70% of the building materials companies we surveyed said that their locator software is for consumer convenience. This way of thinking is outdated. An effective locator can support sales and marketing by generating leads, increasing revenue, and promoting your brand.
Change the way you view your location software and make a modern, full-featured location software part of your essential toolkit for sales, marketing, and growth.
88%
of buyers pre-research their buys online before making a purchase.
(eCommerce Foundation, 2017)
79 days
spent on average gathering information before making a major purchase.
(GE Shopper Research Study, 2019)
KEY INSIGHT #2
Your location software must capture leads.
Prospects who use dealer locators are ready to buy, so the right locator software is an undeniably powerful inbound marketing and conversion engine that helps you close sales.
Your locator should also allow you to track lead assignments, status, and follow-ups, or connect with your CRM system.
KEY INSIGHT #3
Own the leads that flow through your dealer locator.
Once a lead is in your CRM, you can engage your team to nurture these leads. Plus, you can pass these details to your dealers, giving them a head start to closing more sales in less time. Your dealers will love the incoming leads, become more loyal, and sell more of your products.
Routing locator-generated leads into your company’s CRM also gives you unprecedented control.
Decide which leads get sent to specific dealers, track which dealers are selling your product, and use that data to negotiate commissions and reward high-performing partners with more leads. It’s that simple to capture local revenue and nurture dealer relationships.
Using a locator that captures leads gives you an advantage over your competitors.
Does your locator do this?
47%
agree that dealers may sell competitors’ products.
40%
agree that dealers do not provide the status of leads.
Bullseye State of Dealer Locator Report, 2021
What features do you wish your locator had?
60%
Identify leads and place them into CRM and marketing automation programs.
47%
Promote special offers and local dealer events.
33%
Provide additional information for each dealer or contractor.
Respondents want locator features that improve customer experience, capture leads, and close the loop on lead reporting.
Bullseye State of Dealer Locator Report, 2021
KEY INSIGHT #4
Locator software can promote your offers, coupons, and events.
Your location software is a marketing tool, so why not use it as one? A third of our survey’s respondents expressed an interest in a locator that could promote time-sensitive events and promotions. Modern, world-class locator software should be able to run advertising campaigns and serve up local coupons for a targeted segment of customers. And remember, these customers are ready to buy!
KEY INSIGHT #5
If your locator doesn’t have these features, it’s time for an upgrade.
Your dealer locator has the potential to deliver far more than “consumer convenience.”
One business launched a locator-based campaign that resulted in an average increase in locator views of 82%, with some stores receiving as much as 110% in additional customer views. Dealers even requested to be upgraded to the next relationship tier to take part in future promotions!
Stay ahead of your competition.
It’s clear that your locator is not just a “consumer convenience.” Instead, it’s a robust sales and marketing tool that benefits you, your dealers, and your customers.
Bullseye makes switching to a new location software simple. Easily integrate with CMSs and CRMs. A transition to a new locator is easier than you might think.
It’s time to act. Stay ahead of your competition and upgrade your locator today.