Building Materials Companies
Grow your sales with a better Where to Buy experience
As a building materials company, you rarely sell directly to the end-user. You may sell through a network of dealers, distributors, and contractors and rely on a locator to direct your website leads. However, most locators won’t tell you if these leads have reached out to your network. Even worse, your network may not know you sent them leads, and they could end up selling a competitor’s products.
Hear from the Whizard
See locator best practices
Mark Mitchell, leading sales growth consultant in the building materials industry, has gained valuable insight from partnering with Bullseye. Watch Mark review, rate, and point out missed opportunities in building material locators with our YouTube series “Does Your Locator Hit the Mark?”
Showcase your products with local expertise
There can be a disconnect between a lead viewing your products online and finding the right dealer, contractor, or distributor. Help leads overcome this barrier by showcasing your dealers or contractors. Build customer confidence in your brand, dealers, and contractors with project photo galleries, reviews, and specialties.
Dealers
Promote your dealers and make it easier for them to sell your products. Highlight key differentiators, like showrooms and design services. Send them highly qualified leads.
Contractors
Homeowners want contractors they can trust. Boost your contractors’ credibility with reviews, local projects, certifications, quick follow-ups, and more.
Distributors
Drive business to your distributors by showcasing their delivery capabilities, product range, and more.
Capture and send qualified leads for faster follow-up and more sales
Capture and connect ready-to-buy leads with your dealers or contractors through branded correspondence. Surpass customer expectations and your competitors with instant follow-ups.
Drive dealer and contractor success and loyalty
Start passing leads with confidence and encourage your network to prioritize selling your products. Recognize high-performing dealers and contractors by rewarding them with more leads. Strengthen relationships and close more sales for both parties.
“We reviewed other store locator systems and found Bullseye to be the most user-friendly, and it had the customization features we needed.”
Brian Fernald
Marketing Director, Sika USA
Global Building Materials Company Standardizes Their International Distributor Product Locator For Sales Growth
With Bullseye’s integrated locator solution, Sika Group was able to deliver a unified global locator experience for their customers.
“They were able to work with me to customize a connection with our Salesforce CRM . The project was done quick and with very little need from myself.”
Kate Stakenas
CRM Administrator, Crane Composites
Resources for building suppliers
Marketing Budgets for Building Materials Companies in 2023
Your marketing budget as a building material manufacturer can determine a lot about revenues and overall growth. In the year 2023, getting it right will be more crucial than ever before. Building material companies have tended to be behind the times in terms of how they spend on marketing and outreach. Not because resources are… Read More
The Power of Local SEM Landing Pages for Building Material Manufacturers
When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after clicking on ads are sometimes overlooked. Landing pages are much more important than they might seem, however. In fact, according to Unbounce, the average landing page conversion rate is 9.7%, which can mean a… Read More
3 Tips for Building Material Manufacturers Creating a Certified Installer Program
If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the process — it might be the perfect time to set up a Certified Installer program. A certification program can do 2 important things for your brand: Provide an incentive for local… Read More