Leading building materials companies build relationships and grow sales with Bullseye
As a building materials company, you rarely sell directly to the end-user. You may sell through a network of dealers, distributors, and contractors and rely on a locator to direct your website leads. However, most locators won’t tell you if these leads have reached out to your network. Even worse, your network may not know you sent them leads, and they could end up selling a competitor’s products.
Hear from the Whizard
See locator best practices
Mark Mitchell, leading sales growth consultant in the building materials industry, has gained valuable insight from partnering with Bullseye. Watch Mark review, rate, and point out missed opportunities in building material locators with our YouTube series “Does Your Locator Hit the Mark?”
Showcase your products with local expertise
There can be a disconnect between a lead viewing your products online and finding the right dealer, contractor, or distributor. Help leads overcome this barrier by showcasing your dealers or contractors. Build customer confidence in your brand, dealers, and contractors with project photo galleries, reviews, and specialties.
Dealers
Promote your dealers and make it easier for them to sell your products. Highlight key differentiators, like showrooms and design services. Send them highly qualified leads.
Contractors
Homeowners want contractors they can trust. Boost your contractors’ credibility with reviews, local projects, certifications, quick follow-ups, and more.
Distributors
Drive business to your distributors by showcasing their delivery capabilities, product range, and more.
Capture and send qualified leads for faster follow-up and more sales
Capture and connect ready-to-buy leads with your dealers or contractors through branded correspondence. Surpass customer expectations and your competitors with instant follow-ups.
Drive dealer and contractor success and loyalty
Start passing leads with confidence and encourage your network to prioritize selling your products. Recognize high-performing dealers and contractors by rewarding them with more leads. Strengthen relationships and close more sales for both parties.
“We reviewed other store locator systems and found Bullseye to be the most user-friendly, and it had the customization features we needed.”
Brian Fernald
Marketing Director, Sika USA
Global Building Materials Company Standardizes Their International Distributor Product Locator For Sales Growth
With Bullseye’s integrated locator solution, Sika Group was able to deliver a unified global locator experience for their customers.
“They were able to work with me to customize a connection with our Salesforce CRM . The project was done quick and with very little need from myself.”
Kate Stakenas
CRM Administrator, Crane Composites
Resources for building suppliers
Featured Guest Post: 4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively
If you’re familiar with the work we do at Bullseye, you’ll know we’re huge advocates of dealer locator best practices including lead capture, content-rich local pages, and local SEO tactics. When considering all these factors, it can be a little difficult to imagine how it all looks and works together. We’ve written a guest blog… Read More
6 Ways Building Material Manufacturers Can Track Offline Sales
How do you track product sales in the real world? Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is a challenge. Traditional manufacturers who fail to account for these transactions are at serious risk… Read More
3 Advanced Building Materials Marketing Strategies that Companies are Overlooking
Building materials marketing is an enduring challenge in 2021. Old-hat messaging and word of mouth simply won’t cut it in our digital age. How do you distinguish your products from those of your competitors? How do you build bonds with dealers and contractors that keep them coming back to you, every time? Without the answers,… Read More