Leading building materials companies build relationships and grow sales with Bullseye
As a building materials company, you rarely sell directly to the end-user. You may sell through a network of dealers, distributors, and contractors and rely on a locator to direct your website leads. However, most locators won’t tell you if these leads have reached out to your network. Even worse, your network may not know you sent them leads, and they could end up selling a competitor’s products.
Hear from the Whizard
See locator best practices
Mark Mitchell, leading sales growth consultant in the building materials industry, has gained valuable insight from partnering with Bullseye. Watch Mark review, rate, and point out missed opportunities in building material locators with our YouTube series “Does Your Locator Hit the Mark?”
Showcase your products with local expertise
There can be a disconnect between a lead viewing your products online and finding the right dealer, contractor, or distributor. Help leads overcome this barrier by showcasing your dealers or contractors. Build customer confidence in your brand, dealers, and contractors with project photo galleries, reviews, and specialties.
Dealers
Promote your dealers and make it easier for them to sell your products. Highlight key differentiators, like showrooms and design services. Send them highly qualified leads.
Contractors
Homeowners want contractors they can trust. Boost your contractors’ credibility with reviews, local projects, certifications, quick follow-ups, and more.
Distributors
Drive business to your distributors by showcasing their delivery capabilities, product range, and more.
Capture and send qualified leads for faster follow-up and more sales
Capture and connect ready-to-buy leads with your dealers or contractors through branded correspondence. Surpass customer expectations and your competitors with instant follow-ups.
Drive dealer and contractor success and loyalty
Start passing leads with confidence and encourage your network to prioritize selling your products. Recognize high-performing dealers and contractors by rewarding them with more leads. Strengthen relationships and close more sales for both parties.
“We reviewed other store locator systems and found Bullseye to be the most user-friendly, and it had the customization features we needed.”
Brian Fernald
Marketing Director, Sika USA
Global Building Materials Company Standardizes Their International Distributor Product Locator For Sales Growth
With Bullseye’s integrated locator solution, Sika Group was able to deliver a unified global locator experience for their customers.
“They were able to work with me to customize a connection with our Salesforce CRM . The project was done quick and with very little need from myself.”
Kate Stakenas
CRM Administrator, Crane Composites
Resources for building suppliers
What Features Should Building Material Sales Professionals Request On Their Company’s Website?
Did you know building materials manufacturers can increase market share using dealer and contractor locators? Get the Guide A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best friend. Linkedin research showed that a full 87% of sales and… Read More
2 Common Misconceptions That Building Material Companies Have About Dealer Locators
Did you know building materials manufacturers can increase market share using dealer and contractor locators? Get the Guide Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision. That concern makes sense. The building materials industry is projected to grow to $1,283 billion by 2025, according… Read More
5 Features That Building Material Companies Should Include On Their Websites In 2022
Did you know building materials manufacturers can increase market share using dealer and contractor locators? Get the Guide 2021 was a landmark year in terms of digital marketing. The COVID-19 pandemic caused online business to skyrocket, and companies in every sector had to get smarter about using their websites to generate more demand and sales. … Read More