Building Materials Companies
Grow your sales with a better Where to Buy experience
As a building materials company, you rarely sell directly to the end-user. You may sell through a network of dealers, distributors, and contractors and rely on a locator to direct your website leads. However, most locators won’t tell you if these leads have reached out to your network. Even worse, your network may not know you sent them leads, and they could end up selling a competitor’s products.
Hear from the Whizard
See locator best practices
Mark Mitchell, leading sales growth consultant in the building materials industry, has gained valuable insight from partnering with Bullseye. Watch Mark review, rate, and point out missed opportunities in building material locators with our YouTube series “Does Your Locator Hit the Mark?”
Showcase your products with local expertise
There can be a disconnect between a lead viewing your products online and finding the right dealer, contractor, or distributor. Help leads overcome this barrier by showcasing your dealers or contractors. Build customer confidence in your brand, dealers, and contractors with project photo galleries, reviews, and specialties.
Dealers
Promote your dealers and make it easier for them to sell your products. Highlight key differentiators, like showrooms and design services. Send them highly qualified leads.
Contractors
Homeowners want contractors they can trust. Boost your contractors’ credibility with reviews, local projects, certifications, quick follow-ups, and more.
Distributors
Drive business to your distributors by showcasing their delivery capabilities, product range, and more.
Capture and send qualified leads for faster follow-up and more sales
Capture and connect ready-to-buy leads with your dealers or contractors through branded correspondence. Surpass customer expectations and your competitors with instant follow-ups.
Drive dealer and contractor success and loyalty
Start passing leads with confidence and encourage your network to prioritize selling your products. Recognize high-performing dealers and contractors by rewarding them with more leads. Strengthen relationships and close more sales for both parties.
“We reviewed other store locator systems and found Bullseye to be the most user-friendly, and it had the customization features we needed.”
Brian Fernald
Marketing Director, Sika USA
Global Building Materials Company Standardizes Their International Distributor Product Locator For Sales Growth
With Bullseye’s integrated locator solution, Sika Group was able to deliver a unified global locator experience for their customers.
“They were able to work with me to customize a connection with our Salesforce CRM . The project was done quick and with very little need from myself.”
Kate Stakenas
CRM Administrator, Crane Composites
Resources for building suppliers
3 Ways Your Building Materials Website is Killing Your Sales
As a building material manufacturer, you have many assets on hand to help you sell your products. One asset that can almost always use some optimization is your website. Your site might have a nice design, with basic detail about your company and the products you make. Those elements alone won’t boost your sales, however. … Read More
3 Things That Contractors Want From Your Dealer Locator
The contractors who buy from you put a premium on time. Their profession requires them to source the building materials they use as quickly as possible to carry out the installations, repair, and maintenance projects they’re called on to do every day. That means, as a building material manufacturer, your website should immediately point them… Read More
3 Things That Architects Want From Your Dealer Locator
Architects are busy professionals with a lot on their plate. When it comes to sourcing building products for a major project, they will want to make the most of their time. They want to find the exact materials they have in mind after landing on your website. In general, to do their jobs, architects need… Read More