Maximize the value of your web traffic with closed loop reporting
Gain key insights into the final stages of your customer’s path to purchase. Follow leads from website to dealer to sale. Tie completed sales back to campaigns, track dealer responsiveness, and optimize your marketing dollars.
Pull local data into your digital marketing and automation campaigns
Understanding campaign success is key to optimizing your marketing strategy. Track campaign results beyond your website and send local-level data back to Google Analytics or any third-party analytics.
Easily send data to Google Analytics, including event data for searches, website clicks, phone clicks, contact clicks, and more.
Google Tag Manager
Insert Google Tag Manager containers into your Bullseye interface to customize and capture complex data.
Use Webhook support to seamlessly integrate with automation campaigns, like sending and updating data in Salesforce.
Third-party tracking pixels
Get richer local data for your marketing campaigns by inserting tracking pixels. Easily determine which campaigns drive local sales.
Understand and act on user behavior
Collecting data is only the beginning. Bullseye gives you the tools and reports you need to act on the data, gain key insights, optimize marketing strategies, and close more sales.
Gain valuable insights into local interests and activities with search, lead, source, territory, user, web service, and webhook reports.
Customizable report builder
Create and save your own filtered views of multiple reports to isolate specific dimensions and metrics.
Easily digest multiple sets of data in a single report. Drill down from lead status, to location assignments, to lead details.
Enjoy peace of mind with Bullseye’s security features
Report data, API keys, location data, lead data, user info, integrations, and more are kept safe and secure with granular permissions, blacklists, and other security measures equipped to handle enterprise needs.
Blacklist and whitelist support
Easily block specific users from accessing your locator, such as competitors looking to harvest your dealers.
API key creation and restrictions
Create customized keys with restricted access to specific services for specific solutions or use cases.
Bullseye is fully compliant with the EU General Data Protection Regulation.
Bullseye Locations complies with the EU-U.S. Privacy Shield Framework and adheres to the Privacy Shield Principles of notice, choice, accountability for onward transfers, security, data integrity and purpose limitation, access, recourse, enforcement, and liability.