Leading retailers grow in-store traffic with a better store locator experience
Deliver accurate, up-to-date, and detailed information to help customers find the right store for their needs.
Stores & Franchises
Easily host a directory of stores and franchises on your website or mobile app. Customize the content with photos, upcoming sales, events, services and more.
Products
Drive sales by embedding a pre-filtered list of locations on each product page. Mix in online retailers to fill any local gaps.
Events
Promote events on your store locator to drive event success, awareness, urgency, and foot traffic to local stores. Use detailed reports to spot opportunities for geo-targeting.
Bullseye makes it easy to get the right data to the right customers when they are ready to buy
Eliminate friction and tell customers what they want to know. Which nearby location has a pharmacy, and what are their hours? Is my local branch open on Sunday? Customize your locator with information that matters to your customers.
Drive in-store traffic and sales with local events
From live demos to book readings to workshops, events are a great way to engage local audiences and build brand reputation. Promote store events to locally-minded website visitors. Capitalize on FOMO to drive urgency and store traffic.
Reduce data maintenance costs and headaches with easy-to-learn location data management tools
Streamline your data maintenance workflows by connecting with Google My Business, Salesforce, HubSpot, or other 3rd-party CRMs. Take control of your Bullseye data with bulk tools for uploads, updates, exports, and more. Easily manage multiple store lists and locators within a single account.
Accurate location data matters. 90% of North American retail sales take place in brick and mortar stores.
(Forbes, 2018)
Canada’s largest retailer optimizes store locator software efficiency With Bullseye
Bullseye’s proven best-in-class back-end support capabilities make it easier for Loblaw to conquer complexity and better connect with consumers.
Sports equipment and apparel giant drives in-store traffic and sales with Bullseye’s robust event locator
Mizuno USA uses Bullseye to drive event awareness, filter by sport divisions and categories, and register event attendees.
“One of the most exciting improvements Bullseye offers is the enhanced Event Locator. “
Sarah Foster
Marketing Technology Manager, Mizuno USA, INC
After implementing Bullseye’s solution, a sampling of the top locations showed an average lift in location views of 82%. Some stores saw over 110% lift.
Retailer engages key resellers and drives in-store sales with a spring fever promotion
Primo Ceramic Grills aimed to engage top-tier channel resellers in a high profile promotional event that aimed to pair customers with the best staff and local deals.
Competitive Sports Nutrition Company Drives In-Store Traffic and Sales to Multiple Retail Locations
Gaspari Nutrition chose Bullseye to organize a rapidly growing fitness roadshow with over 40 events a month.
“The Bullseye targeted emails have had a huge impact on the success of the EMS program… We’ve been able to increase the relevance of our email marketing and get more people to events.”
Joe Volgey
VP of Marketing, Gaspari Nutrition
“We use Bullseye Store Locator for three of our brands and their websites The set up has been extremely easy and their customer support is wonderful.”
NeEtta G.
Via Sourceforge Reviews
Resources for retailers
5 Locator Mistakes to Avoid
Bullseye has been providing locator solutions for over 23 years. We’ve gained a lot of insight by witnessing some less than optimal implementations. We want to help you avoid these pitfalls. Here are 5 mistakes that we’d like to point out: 1. Perceiving your Locator as a Mere Convenience for Web Traffic This is a… Read More
10 Website Navigation Best Practices for Building Product Manufacturers
For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they need in just a couple of clicks or taps. This matters a lot: 48% of online consumers claim web design is their top criterion for deciding a brand’s… Read More
5 Video Marketing Tips for Building Materials Companies
Video has officially taken over the web. Stats gathered by Gitnux show the average internet user watches almost 7 hours of video content every week, pointing to the prevalence of video in our daily lives. What does this mean for you, as a building materials marketer? You should seriously be leveraging video to drive your… Read More