Why Agencies Should Do a Better Job With Their Clients’ Store Locators

Large, multi-location brands are always trusting web development and design agencies with their valuable digital presence. 

The agencies that are best positioned to succeed, however, are those who help their enterprising clients by building a premium store locator into the site. Those agencies are proving themselves to be invaluable partners.

A store locator, in this case, is much more than a page that lists brick-and-mortar retail locations. The right locator solution will truly enhance a multi-location brand by making the website more useful and accessible, boosting sales, and strengthening local relationships with stores and dealers.

Agencies wanting to stand out will make sure they’re recommending and implementing the best locator solution possible for their clients. 

Here are 3 big reasons why the locator solution you provide matters — both to your client relationships, and to your overall reputation as a web design or development agency. 

1. It Can Significantly Boost the User Experience 

The right dealer locator software is a key part of the customer experience on a brand’s website when they want to find the right local store.

The best web designers and developers will keep this in mind. (Especially since as many as 88% of web users will refuse to return to websites that offer a bad experience.) 

You’ll want to offer a locator solution that does the best job of taking users from point A to point B in the sales process. A great option for this is Bullseye.

Many multi-location brands overlook a crucial part of their user experience. What happens after a user decides to buy? A list of addresses is hardly enough these days, for not all locations are created equal. For example, a user on a flooring manufacturer’s website may be looking for a dealer that is open late on weekdays and offers design consulting, delivery, and installation services. If presented with only a list of addresses, the user has to perform the frustrating task of looking each location up and picking through their websites for information. 

Expanding each location into its own SEO local page can provide users with the information to make the best decision based on their personal needs. Enhance these pages with reviews, project photos, events, promotions, and more for a one-stop shop of information.

Bullseye is in a league all its own, by producing locator pages with streamlined, on-brand designs and incorporating dynamic maps that make it easy for users to find the right local store or dealer. It also allows for rich, detailed info information to be added to store listings, such as local promotions, events, and more.

Bullseye also works well with geolocation detection and internal search, standard website features you’re already likely providing for your clients. All these elements combine to create smooth, harmonious touchpoints between your client’s customers and their brand.

By recommending a platform like Bullseye, you’ll furnish the best user experience possible for your client’s best customers.

2. You Can Help Them Generate Leads

When you offer a dealer locator that helps generate leads, you’re a key business partner to your clients.

A best-in-class solution like Bullseye will encourage customers to submit their contact information upon selecting a local store or dealer they’re prepared to visit. Once they do, your client can follow up via email and move the relationship towards the point of sale.

When it comes to lead generation, it’s easy for web design and development agencies to care about form over function. However, if you set your agency apart by providing a sales-boosting locator, you’ll put yourself ahead of the rest. 

Bullseye will make your clients’ websites as valuable as possible. Extending your services in this way can only help you build your portfolio of multi-location enterprise clients.

3. It Can Lead to a Stronger Local Brand Presence 

The right locator can realistically help a multi-location business grow. It’s a tool that gives them the upper hand in expanding their local footprint.

It works like this: your clients can go to stores and dealers they want to partner with, and explain how they’re able to funnel new leads to them through the Bullseye platform. This alone could convince more retailers to add themselves to the locator, and see the increased foot traffic results for themselves.

Your clients will also be able to prove ROI, since they’re able to track the volume of leads they’re referring along the way. From there, your client has leverage to strike deals with even more local stores.

As a web developer or designer, you can explain all of the above…and prove you can support your clients’ growth goals. 

As you implement Bullseye for your clients, you’re giving them something much more than a customer-facing website feature. Bullseye can be used strategically to help a brand expand into new territory, so you’ll elevate your services into a whole new category as your clients realize a new competitive edge.

Become a Valued Partner by Offering a Business-Boosting Locator Solution

Making an attractive website for a business isn’t too hard for a talented web agency. While you’re at it, why not add features that will help boost sales for your clients?

By doing so, you’ll make yourself a strategic partner they’ll never want to do without. Start by offering to implement a premium locator solution like the Bullseye locator platform.

Bullseye can transform the web user experience, shorten the distance between customer inquiries and the point of sale, strengthen relationships between big brands and local retailers…and can even help a large multi-location company set the stage for growth, as a powerful business development tool. 

You can be the partner that provides these unique advantages to your enterprise clients — and make it a no-brainer for more brands like them to go with your agency, rather than anyone else.
Learn more about partnering with Bullseye today.