New Feature: Build credibility and social proof with Bullseye Reviews.Schedule a DemoIn this post we will discuss the following: Collect Leads using Gated Content Collect and Track Leads from Google Ads (aka Google AdWords) or Other Marketing Campaigns and Sources Upload Leads from Trade Shows to Dealers for Dealer Follow-Up 1. How to Collect Leads Using Gated Content Gated content, or providing content to users after they fill out a form, is a widespread technique used by marketers to obtain leads. In the context of dealer location, there are different ways … Read More
Now more than ever, shoppers need accurate, up-to-date information. Across the nation, store hours are changing. Retailers like Apple, Nike, and Nordstrom have closed their doors temporarily due to coronavirus concerns. Grocers like Walmart, Kroger, Publix, Wegmans, and Albertsons have shortened hours to safeguard customers and staff by disinfecting and restocking food and other essentials. With people over 60 at increased risk of developing severe COVID 19 symptoms, chains like Stop & Shop, Whole Foods, Target, and Safeway are now … Read More
Why use dealer locator technology? Indirect sales high and growing Indirect sales channels are important contributors to revenue and are increasing in importance. Presently, over 75% of world trade flows through indirect sales(World Trade Organization). 97% of B2B sales and customer service execs say indirect sales channel are central to their business(Accenture B2B Customer Experience Report, 2017). Using indirect sales channels, growing companies can scale revenue via partners quicker and more efficiently than direct sales. They can tap into new … Read More
Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed conversion and revenue opportunity. Businesses are always looking for ways to increase qualified leads and conversions. 74% of marketers say converting leads to conversions is … Read More
Check out the cool new mapping features from our latest Bullseye release. And good news – they both work with Google Maps and Mapbox mapping. So read on and give them a try. Full-Screen Map For designers looking for a more interesting graphical display of locations, we now have a Map Only or “Full-Screen Map” template option. This new option provides an easy way to give your store locator a quick aesthetic update – you still get the same search functionality, … Read More
The holidays are upon us and it’s time to ramp up your digital marketing efforts. They key to successful holiday promotions is to give your customers all the tools they need to find your product or service. Here are four creative ways you can use location marketing in your upcoming promotions. How to Add Locations to Your Holiday Promotions 1. Add Local Events and Coupons Use your Bullseye local landing pages to add events or coupons at your local retail stores … Read More
Sometimes creating a new website or even rebuilding one on a new platform can be a little overwhelming. That’s why I decided to create this list of must have wordpress plugins. Hopefully these should help you get started. Must Have WordPress Plugins Akismet Askimet is an advanced spam blocking service and should be the first plugin you install for WordPress. It is a time-saver for sure as it filters out the tons of nonsense emails you will get from comments … Read More
We have exciting news! With a lead manager subscription you will now be able to build your own custom lead capture forms using our out-of-the-box form builder. You can use this custom lead form to integrate into your store locator lead capture, or you can use it to create stand-alone lead forms that will automatically be routed to a dealer based on lead routing configuration. How Lead Capture Forms Work 1. Create A New Form To set up configurable forms … Read More
It’s here… the most powerful store locator on the web is now even better with integrated event marketing! Bullseye has been busy working on improvements to our Event Locator Services and we are excited to introduce the next phase of our events platform. Now you can use your store locator for event marketing. Here’s what you can look for with these system updates. Integrated Event Locator Not only can you display events within the store locator search results, you can now … Read More
If you are a company that sells multiple brands or has dedicated sites for particular products, marketing can become complicated. There is more to sell, more to market and more to track. One thing that companies don’t want to do is make the buying process complicated for the customer. When a product goes on the shelf, ideally the consumer is able to find the product easily, without distraction. The branding, packaging and shelf placement should all encourage the sale. At … Read More
