The holidays are upon us and it’s time to ramp up your digital marketing efforts. They key to successful holiday promotions is to give your customers all the tools they need to find your product or service. Here are four creative ways you can use location marketing in your upcoming promotions. How to Add Locations to Your Holiday Promotions 1. Add Local Events and Coupons Use your Bullseye local landing pages to add events or coupons at your local retail stores … Read More
Sometimes creating a new website or even rebuilding one on a new platform can be a little overwhelming. That’s why I decided to create this list of must have wordpress plugins. Hopefully these should help you get started. Must Have WordPress Plugins Akismet Askimet is an advanced spam blocking service and should be the first plugin you install for WordPress. It is a time-saver for sure as it filters out the tons of nonsense emails you will get from comments … Read More
We have exciting news! With a lead manager subscription you will now be able to build your own custom lead capture forms using our out-of-the-box form builder. You can use this custom lead form to integrate into your store locator lead capture, or you can use it to create stand-alone lead forms that will automatically be routed to a dealer based on lead routing configuration. How Lead Capture Forms Work 1. Create A New Form To set up configurable forms … Read More
It’s here… the most powerful store locator on the web is now even better with integrated event marketing! Bullseye has been busy working on improvements to our Event Locator Services and we are excited to introduce the next phase of our events platform. Now you can use your store locator for event marketing. Here’s what you can look for with these system updates. Integrated Event Locator Not only can you display events within the store locator search results, you can now … Read More
If you are a company that sells multiple brands or has dedicated sites for particular products, marketing can become complicated. There is more to sell, more to market and more to track. One thing that companies don’t want to do is make the buying process complicated for the customer. When a product goes on the shelf, ideally the consumer is able to find the product easily, without distraction. The branding, packaging and shelf placement should all encourage the sale. At … Read More
I get it. The term store locator widget might not knock you off your feet and leave you with the feeling that you must have this. But listen up for just a minute…because it’s really the perfect store locator software tool for evolving online technology. Below I’ll give you three reasons you should install the Bullseye Store Locator Widget today. #1 Think mobile first. Mobile technology has changed the way customers shop and find products. So the Bullseye store locator … Read More
Update February 18, 2016: You can now create a store locator widget interface in the Admin. Just login to get started! Store locators are often the most visited page on a company’s website, but not always the easiest to find. Now you can integrate a Bullseye Store Locator Widget at the bottom of your website or webpage to make it even easier for your customers to quickly find the store location nearest to them. Check out the live demo on the … Read More
Everyone is talking about location-based marketing and location-based advertising. By definition, location-based advertising is a type of advertising that integrates mobile advertising with location-based services. Location-based advertising allows marketers to locate consumers through GPS and deliver marketing messages to their mobile devices. The best location-based advertising will also use the consumers location to make the ad more relevant by providing content that is location aware such as offers nearby, events, etc.
We’ve spent the last part of the summer and into fall working on a bunch of great new updates to Bullseye’s Local Landing Pages. These updates will really help your locations do a better job promoting themselves and capturing SEO traffic.
There are many methods for implementing the Bullseye platform into your business including website, mobile and Facebook locators, turn-key or custom solutions as well as integrations with popular systems like Salesforce. It can also be used to create widgets which have a single, valuable purpose. Today, I’m going to share how to implement a simple nearest location widget that can go in the header on your website or mobile site.
