Multi location marketing can be a tricky balancing act.
For one, you need to implement a strategy that builds your overall brand, for purposes of expanding your overall reach and market presence. At the same time, you need to promote each of your local stores, dealers, or offices to generate leads and sales.
How can you accomplish it? It may seem (and be) humanly impossible, but it becomes very doable with the right software. Today’s enterprises have a huge array of marketing automation tools to choose from to get the job done.
According to Invesp, 63% of marketers plan to implement marketing automation software in 2022. Using one of these tools will be key to advancing your marketing goals, driving sales, and securing a competitive edge.
Here, we review the top 7 tools for effective multi location marketing, and share what makes them great:
1. Bullseye Locations: Dealer and Store Locator Software
Bullseye Locations is a premium locator software that adds revenue-boosting “where to buy” functionality to your website.
Simply put, for today’s enterprises, it’s one of the most robust multi location marketing solutions available.
It works by allowing customers to look up locations where they can buy your products and services in intuitive, fully featured locator pages on your website.
These pages feature a dynamic, mobile-optimized map that helps customers find the store nearest to them, along with all the details they need. Bullseye also integrates with Google Business Profiles and supports the best practices in local search engine optimization (SEO).
That means when local prospects type relevant searches into Google, your website and your locator are more likely to show up — capturing more leads who are interested in your products and services. As Google discovers the useful, relevant information each locator page provides, your website will gain domain authority. This increases its overall search ranking, beating out your competitors for your most important keywords.
Bullseye also features:
- A way to capture leads by allowing prospects to submit inquiries to individual local dealers and stores, giving both you and your local partners a way to follow up.
- Integrations with leading marketing and sales tools such as ActiveCampaign, HubSpot, and Salesforce, enabling you to supervise the customer journey from the moment leads land on your locator page and select a dealer or store.
- A robust REST API to build your own custom integrations or implementations.
- The ability to promote local deals, sales, and events within the locator to attract even more customers to your brand.
A great locator solution is something every multi location business would benefit from. Building manufacturers, healthcare systems, retail brands, and more can hone in on better lead generation and higher online ROI through Bullseye’s technology.
Learn more about why Bullseye is the #1 marketing solution on this list you shouldn’t go without!
2. Whitespark: Local Citation Finder
Whitespark is a tool that helps multi location businesses find citations, or mentions of local store and dealer information, across the web.
These citations work with Google Business Profiles, which allow businesses to display local info panels with NAP (name, address, and phone number) data, along with other key details. Citations also help with SEO by boosting the presence of local stores in Google search results.
In addition to helping find citations, Whitespark also comes with a ranking detection feature that displays how many keywords a business is ranking highly for in search at any given time.
Also included is a streamlined customer rating system. Whitespark sources reviews and ratings directly from customers, which also helps drive traffic to specific locations.
3. GeoRanker: SEO Data Mining Software
GeoRanker is a tool that operates through an application programming interface (API) to pull useful SEO data from around the internet.
The strength of GeoRanker is that it extracts a very large amount of information — from search keywords and phrases used by competing brands in PPC ads, to map data with local store listings — that businesses can use as “intelligence” for improving their organic web strategy.
For example, businesses can use GeoRanker’s data and analytics to see how effectively they’re using keywords, gain intelligence on how local customers are using mobile voice search, and which keywords rank highly in the search engine results pages (SERPs) in specific local cities and regions.
Based on all that data, a company can refine its approach to SEO and jump on opportunities to boost location rankings.
The software’s API also integrates with non-traditional “search” outlets, like Amazon, which are extremely popular with consumers. This enables the locations of enterprise businesses to appear in searches across a broader range of high-intent customer activities online.
4. Synup: Profile Marketing Tool
Synup is a profile marketing platform that allows multi location businesses to automatically post profiles on several major outlets across the web, such as Facebook, Bing, Yelp, and Google Maps.
The benefit of a platform like Synup is being able to automate social media and online directory listings, which can be time-consuming and costly to do manually.
Synup also collects key performance metrics such as profile button clicks, views, web traffic, and sales per channel, so you can optimize your efforts for the most effective outlets for your brand.
You can use Synup to aggregate customer reviews. It has built-in analytics that zero in on the language customers are using to describe their experience with local stores and dealers. You can also automate requests for customer feedback to improve your service.
5. BrightLocal: Local SEO Management
It allows you to audit your SEO and citations for multiple stores and dealers while following changes in rankings, so you know when to take action and improve things. It also integrates with Google Analytics and Business Profiles, enabling you to keep a close eye on location performance and how that connects to your web ROI as a whole.
Like several other tools here, BrightLocal supports the sourcing of customer reviews and testimonials. Beyond that, however, the software helps you highlight the best reviews for certain locations on your website with a high-quality design.
BrightLocal is great for maintaining a high-level overview of your brand presence in terms of local SEO, ethically “spying” on what your competitors are doing, and sourcing your best local customer reviews to display them in attractive, engaging ways.
6. Listing Management Tool by Semrush
The Listing Management Tool by Semrush is an offering from the popular search engine marketing platform that helps enterprises populate lists in online directories.
The tool’s supported directory outlets range from Foursquare and Instagram to YP.com (Yellow Pages) and MapQuest. The tool automatically submits listings to relevant directories, which helps an enterprise’s locations gain more search visibility.
Enterprises with many locations can use this tool to quickly blast store and dealer listings out to sites across the web. Aside from helping your SEO, this helps you ensure you’re covering the vast range of social media sites, directories, and lists used by local customers.
7. ReviewTrackers: Local SEO Platform
ReviewTrackers, a software that focuses heavily on acquiring and displaying customer reviews, has a handy local SEO tool for enterprise businesses.
The software enables you to generate reports on local search activity, keyword data, and mentions of your brand across websites and online directories. This data is very useful for making better decisions about which keywords to use and where, and can help you identify new opportunities to capture search traffic.
ReviewTrackers also automatically pulls in more customer reviews from the web and automates a huge part of the review generation process.
This gives you more brand-enhancing content that’s favored by local Google search, which in turn will help boost your local SEO.
Which Tools Will Drive Your Multi Location Marketing Strategy?
Marketing all your stores and dealers is a gargantuan task. Enterprises should use modern automated tools for their multi location marketing efforts, as it’s the only way to do it at scale.
It’s also the best way to efficiently use resources, review analytics, shore up local SEO, and ensure the capture of new market share…not to mention driving more sales at local cash registers.
That said, it’s important to use the right tool. Out of everything on this list, Bullseye might be the most important pick.
Bullseye has the most promise for speeding up buyer journeys, capturing prospect data so you can build stronger connections with customers over time, and boosting your online ROI as you funnel more leads to your best-performing locations.
If you’re ready to see the Bullseye difference, schedule a free assessment today of your current locator solution.