Creating Value For Your Business On Facebook

Joshua Rich, President & CEOLocation Based Marketing

Like a lot of companies these days, you are probably investing a fair amount of marketing effort into building your social media presence on Facebook. If so, you’ve probably also noticed that companies are doing more with their business fan pages, including customizing layout, adding interactive features, and even adding functionality that once belonged only on websites. These powerful features generate interaction, they keep users on your Facebook page, and they add excitement that can help make your effort more … Read More

Gaspari Uses Location-Based Marketing to Drive Retail Traffic

Joshua Rich, President & CEOLocation Based Marketing

All the attention this year is on location-based marketing services and how every website will soon know exactly where you are at any given moment—serving up targeted push advertising via mobile phone and PDA.  But the idea of using location as a way to build brand relationships and drive consumer behavior has been around for as long as CRM has been around and savvy companies have been using it in their arsenal of digital marketing tools. Gaspari Nutrition is one … Read More