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Fresh Ideas Blog

Best SquareSpace Store Locator Software

Tips for Choosing International Distributor Locator Software

As a global building materials manufacturer, your business ecosystem likely features a key group of players: excellent distribution partners. The discoverability of your distributors can mean everything to the success or failure of your operations, from one country to the next. Your sales reps, dealers, and other professional third parties need to know how to …

Read moreTips for Choosing International Distributor Locator Software

The Importance of Security for Your Dealer Locator

A secure website goes a long way towards establishing consumer trust. This especially applies to the websites of building materials manufacturers.  If you’re gathering leads on your website, you’ll want to protect your consumers — as well as your company’s internal affairs and online infrastructure — from nefarious cyber attacks. A key leverage point to …

Read moreThe Importance of Security for Your Dealer Locator
10 Navigation Tips for Building Product Manufacturers

How to Calculate the ROI of a Dealer Locator

Marketing professionals in the building materials industry shouldn’t operate on guesswork. A big part of success is knowing how every part of your online presence is performing, so you can optimize as needed.  That includes keeping tabs on one of the most important parts of your website: the dealer locator page. This is where customers …

Read moreHow to Calculate the ROI of a Dealer Locator

The Best Healthcare & Medical Provider Locator Software

Healthcare organizations thrive on one key trait: efficient and dependable service. That means, as a doctor, clinic, or hospital, it’s key to eliminate confusion and provide easy, unfettered access. One of the most important, yet most underrated aspects of this is the location search functionality on your website. You’ll want only the best software tool …

Read moreThe Best Healthcare & Medical Provider Locator Software

The Biggest Frustrations with Dealers and Contractors for Building Materials Sales People

To maintain your place in the building materials market, you not only have to show why your products are better than the competition. You have to support your sales team in making the case. That said, there’s a problem: the sales process often falls apart when it’s time for customers to come face-to-face with dealers …

Read moreThe Biggest Frustrations with Dealers and Contractors for Building Materials Sales People

Marketing Budgets for Building Materials Companies in 2023

Your marketing budget as a building material manufacturer can determine a lot about revenues and overall growth. In the year 2023, getting it right will be more crucial than ever before. Building material companies have tended to be behind the times in terms of how they spend on marketing and outreach. Not because resources are …

Read moreMarketing Budgets for Building Materials Companies in 2023

Is Your Dealer Map Obsolete?

As a building materials manufacturer, you’ll have some web visitors who are on a simple mission: to buy your products as soon as possible.  They are seeking out the dealers closest to them…and before they know it, they’re looking at your dealer map.  You might have a map on your site that pinpoints the locations …

Read moreIs Your Dealer Map Obsolete?

The Best ATM and Branch Locator Software

As a bank, credit union, or financial services company, is your locator page doing everything possible to serve your customers and build your business? This is a question worth looking into.  The right locator solution can make a big difference in terms of your customer recruitment efforts, and can end up boosting your bottom line. …

Read moreThe Best ATM and Branch Locator Software
Does Your Dealer Locator Require Too Much Work?

Does Your Dealer Locator Require Too Much Work?

If your dealer locator makes your customers work hard to buy from you, that’s a huge problem.  Today’s building product consumers are hoping for the same experience they’ve been getting used to for a while now: transparency, ease of finding answers to their questions, and immediate access to all the details that matter before they …

Read moreDoes Your Dealer Locator Require Too Much Work?
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