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Fresh Ideas Blog

Why Locators Are an Important Part of the Online Sales Process

Why Locators Are an Important Part of The Online Sales Process for Building Material Companies

Any modern building materials manufacturer will have to future-proof their online sales operation to win. That involves looking beyond the main pages of your website, your online ads, and your email marketing…by optimizing your dealer or contractor locator.  Locators are often ignored, but that’s a mistake. Failure to make yours as good as possible will …

Read moreWhy Locators Are an Important Part of The Online Sales Process for Building Material Companies

Tips for Creating a Highly Effective Building Materials Marketing Brochure

To compete and win, building materials manufacturers need to use every marketing tactic available to their advantage. This includes tried-and-true marketing and sales assets, like brochures. Whether in print or digital form, a brochure can be an effective way of reaching your audiences with targeted, to-the-point messaging about your products and special offers. It’s your …

Read moreTips for Creating a Highly Effective Building Materials Marketing Brochure
Local SEM Landing Pages for Building Material Manufacturers

The Power of Local SEM Landing Pages for Building Material Manufacturers

When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after clicking on ads are sometimes overlooked.  Landing pages are much more important than they might seem, however. In fact, according to Unbounce, the average landing page conversion rate is 9.7%, which can mean a …

Read moreThe Power of Local SEM Landing Pages for Building Material Manufacturers
The Top 13 WordPress Store Locator Apps in 2022

The Top 13 WordPress Store Locator Apps in 2023

If you want to grow sales for your retail brand, you need a marketing strategy that not only educates consumers on why they need your products, but it also makes it easier for them to find those products locally.  This is a good reason why your website needs a store locator page. If your website …

Read moreThe Top 13 WordPress Store Locator Apps in 2023
The Top 17 Shopify Store Locator Apps in 2022

The Top 17 Shopify Store Locator Apps in 2023

Are you a Shopify store owner looking for new ways to boost your sales, both online and offline? If so, an effective Shopify store locator app may be the easiest and best way to get there.  A store locator app can serve many purposes, from helping customers find the nearest stores where your products are …

Read moreThe Top 17 Shopify Store Locator Apps in 2023

3 Tips for Building Material Manufacturers Creating a Certified Installer Program

If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the process — it might be the perfect time to set up a Certified Installer program.  A certification program can do 2 important things for your brand:  Provide an incentive for local …

Read more3 Tips for Building Material Manufacturers Creating a Certified Installer Program

How to Support Building Materials Distributor Marketing

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.  Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …

Read moreHow to Support Building Materials Distributor Marketing

7 Ways to Increase Dealer Loyalty

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.  It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …

Read more7 Ways to Increase Dealer Loyalty
4 Things Homeowners Want From Your Dealer Locator

4 Things Homeowners Want From Your Dealer Locator

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get. Whether it’s a matter of helpful details on products offered by a specific dealer, or facts about a local installer’s track record and areas of expertise, you should strive to put useful info …

Read more4 Things Homeowners Want From Your Dealer Locator
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