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Fresh Ideas Blog

3 Examples of Medical Equipment Device Companies That Are Using Dealer Locators Effectively

In medical equipment manufacturing, an industry slated to grow to $671 billion by 2027,  companies must employ a smarter online strategy to make more sales and expand their brand presence.  A key, yet often overlooked, digital asset? The locator page.  Also known as the “Where to Buy” page, your locator’s potential goes far beyond simply …

Read more3 Examples of Medical Equipment Device Companies That Are Using Dealer Locators Effectively

How Manufacturers Can Sell To More Contractors

If you grow your network of contractors, you stand to win in manufacturing. The question is, how do you achieve this with consistency? According to Deloitte, in light of the challenges brought by the COVID-19 pandemic, manufacturers have an opportunity to build stronger supply chains. To do this — while protecting your market share and …

Read moreHow Manufacturers Can Sell To More Contractors

5 Contractor Locator Best Practices That Drive Roofing Sales

As a roofing manufacturer, your website is an important sales tool. Are you using it to its full potential? If you’re not optimizing your contractor locator page, you’re almost certainly not.  The rapidly growing roofing industry, on its way to reaching a $156 billion value in 2030, is very competitive and not slowing down anytime …

Read more5 Contractor Locator Best Practices That Drive Roofing Sales

6 Medical Equipment Device Marketing Strategies to Increase Sales

How can you sell more medical devices, more of the time? Specifically, how solid is your marketing strategy in driving sales? It’s a question that needs answering if you want to maintain a competitive advantage. The medical device market, valued at $457 billion in 2020 and projected to reach nearly $604 billion by 2023, is …

Read more6 Medical Equipment Device Marketing Strategies to Increase Sales

5 Store Locator Best Practices That Drive Siding Sales

Buyers of residential and commercial siding are always looking online for the best options. In a siding market that’s reached a value of $90 billion in 2020 and growing, you’ll want every digital advantage on your side for growing your revenue and staying competitive.  That said, is your website capturing leads and turning them into …

Read more5 Store Locator Best Practices That Drive Siding Sales

5 Ways Building Product Companies Can Get More Leads From Their Websites

Your website might be a decent-looking storefront for your business…complete with a nice design, a list of your products, and some key company info.  However, to maximize your site’s value, make sure it’s actually helping to build your business. For building product companies, a website is a perfect vehicle for generating leads, a purpose that …

Read more5 Ways Building Product Companies Can Get More Leads From Their Websites

How to Get More Roofing Leads

Is your roofing business earning as many real, qualified leads as possible? If not, it’s time to do something about it. In a crowded roofing industry projected to reach nearly $20 billion in value by 2021, contractors hoping to stay competitive must be able to generate leads consistently.  Many of your competitors are frustrated with …

Read moreHow to Get More Roofing Leads

5 Local Digital Marketing Strategies for Building Product Distributors

As a distributor, are you doing the amount of business you want? Your business name might be well-known, and established industry relationships might reliably drive your revenues. Even so, you’ll need to adapt to the latest, best practices of digital marketing to stay competitive.  That means earning more dealer and contractor partners from an optimized …

Read more5 Local Digital Marketing Strategies for Building Product Distributors

The Best Google Maps Store Locator Alternative

If you are researching how to build effective store locator pages for your website, you might have come across a solution provided by the Google Maps Platform called Locator Plus. Locator Plus is Google’s collection of resources for building functional, easy-to-use store locator pages. These pages natively integrate with Google Maps and may be a …

Read moreThe Best Google Maps Store Locator Alternative
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