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Your marketing budget as a building material manufacturer can determine a lot about revenues and overall growth. In the year 2023, getting it right will be more crucial than ever before. Building material companies have tended to be behind the times in terms of how they spend on marketing and outreach. Not because resources are …
When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after clicking on ads are sometimes overlooked. Landing pages are much more important than they might seem, however. In fact, according to Unbounce, the average landing page conversion rate is 9.7%, which can mean a …
If you’re a building product manufacturer that wants to earn more loyalty from contractors and installers — and strengthen your brand reach in the process — it might be the perfect time to set up a Certified Installer program. A certification program can do 2 important things for your brand: Provide an incentive for local …
For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem. Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …
Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers. It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …
When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get. Whether it’s a matter of helpful details on products offered by a specific dealer, or facts about a local installer’s track record and areas of expertise, you should strive to put useful info …
Customer service is a priority for any good building material manufacturer, as you would probably agree. However, it’s not good when you find your customer service inquiries on the rise. That could be a signal that something’s going awry with your communications strategy. If customers feel lost, confused, or frustrated when trying to use your …
As a manufacturer, it makes sense to develop great relationships with local contractors. It’s essential for solidifying your brand presence and reaching more customers. That said, how can you bring more contractors into your fold, predictably and efficiently? The answer is a strong loyalty program. A study by Principia Consulting showed that only 46% of …
Many manufacturers have faced the issue to one degree or another: How do you sell more construction and building materials online? Just having a website doesn’t cut it. You’ll need a targeted, strategic approach to e-commerce if you want to boost your online ROI. Get it right, and you’ll build security into your business by …
