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6 Ways Building Material Manufacturers Can Track Offline Sales

How do you track product sales in the real world?  Many building materials manufacturers sell products through distributors, dealers, or independent sales reps. That’s the way it’s been for decades. Needless to say, tracking those offline sales with precision is a challenge.  Traditional manufacturers who fail to account for these transactions are at serious risk …

Read more6 Ways Building Material Manufacturers Can Track Offline Sales

Use Bullseye to Improve Lead Capture, Track Campaign Sources, and Optimize Marketing Spend

In this post we will discuss the following: Collect Leads using Gated Content Collect and Track Leads from Google Ads (aka Google AdWords) or Other Marketing Campaigns and Sources Upload Leads from Trade Shows to Dealers for Dealer Follow-Up 1. How to Collect Leads Using Gated Content Gated content, or providing content to users after …

Read moreUse Bullseye to Improve Lead Capture, Track Campaign Sources, and Optimize Marketing Spend
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4 Ways to Optimize Lead Capture on Your Dealer Locator

Dealer locators are an ideal source of qualified leads. Customers who go to the dealer locator are interested in the products and are ready to buy. However, many marketers do not use a lead form on the dealer locator to properly capture and nurture these leads at this critical step, and it is a missed …

Read more4 Ways to Optimize Lead Capture on Your Dealer Locator
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