Bullseye
Bullseye Store Locator
Capture leads and win customers with lead generation best practices, follow-up strategies, and more.
For the typical online consumer, a website’s structure is one of its most important features. When a site is easy to use, visitors can find what they need in just a couple of clicks or taps. This matters a lot: 48% of online consumers claim web design is their top criterion for deciding a brand’s …
Venveo Blog – An Introduction to Marketing Automation for Building Materials Companies Lead generation is a critical component of digital marketing for building materials companies. An effective lead generation strategy is often built around content. For this reason, we reached out to Deanna Murphy, Director of Strategy for Venveo, to provide examples of content ideas …
For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem. Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …
Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers. It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …
When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get. Whether it’s a matter of helpful details on products offered by a specific dealer, or facts about a local installer’s track record and areas of expertise, you should strive to put useful info …
A competitive building materials manufacturer can’t afford a leaky sales funnel. If you have an ineffective sales funnel, you’re losing prospective customers at every step — some after they hear about your brand, more after they sign up to receive more info about your products, and even more right before they would’ve bought something. Before …
A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best friend. Linkedin research showed that a full 87% of sales and marketing leaders agree that coordination between sales and marketing enables crucial business growth. A website that is fully-equipped …
Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision. That concern makes sense. The building materials industry is projected to grow to $1,283 billion by 2025, according to Research and Markets. In a rapidly-growing market like that, businesses will have to eke out every competitive …
If you grow your network of contractors, you stand to win in manufacturing. The question is, how do you achieve this with consistency? According to Deloitte, in light of the challenges brought by the COVID-19 pandemic, manufacturers have an opportunity to build stronger supply chains. To do this — while protecting your market share and …
