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Capture leads and win customers with lead generation best practices, follow-up strategies, and more.

How to Support Building Materials Distributor Marketing

For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem.  Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …

Read moreHow to Support Building Materials Distributor Marketing

7 Ways to Increase Dealer Loyalty

Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers.  It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …

Read more7 Ways to Increase Dealer Loyalty
4 Things Homeowners Want From Your Dealer Locator

4 Things Homeowners Want From Your Dealer Locator

When savvy homeowners make purchases to improve or repair a part of their homes, they want the best information they can get. Whether it’s a matter of helpful details on products offered by a specific dealer, or facts about a local installer’s track record and areas of expertise, you should strive to put useful info …

Read more4 Things Homeowners Want From Your Dealer Locator
3 Ways Your Sales Funnel Is Leaking & How to Fix

3 Ways Your Sales Funnel Is Leaking

A competitive building materials manufacturer can’t afford a leaky sales funnel.  If you have an ineffective sales funnel, you’re losing prospective customers at every step — some after they hear about your brand, more after they sign up to receive more info about your products, and even more right before they would’ve bought something. Before …

Read more3 Ways Your Sales Funnel Is Leaking

What Features Should Building Material Sales Professionals Request On Their Company’s Website?

A website is often thought of as a marketing asset, rather than a resource for sales reps. However, a website can be a sales representative’s best friend. Linkedin research showed that a full 87% of sales and marketing leaders agree that coordination between sales and marketing enables crucial business growth.  A website that is fully-equipped …

Read moreWhat Features Should Building Material Sales Professionals Request On Their Company’s Website?

2 Common Misconceptions That Building Material Companies Have About Dealer Locators

Many building material companies are worried that using a dealer locator on their website isn’t the smartest business decision.  That concern makes sense. The building materials industry is projected to grow to $1,283 billion by 2025, according to Research and Markets. In a rapidly-growing market like that, businesses will have to eke out every competitive …

Read more2 Common Misconceptions That Building Material Companies Have About Dealer Locators

How Manufacturers Can Sell To More Contractors

If you grow your network of contractors, you stand to win in manufacturing. The question is, how do you achieve this with consistency? According to Deloitte, in light of the challenges brought by the COVID-19 pandemic, manufacturers have an opportunity to build stronger supply chains. To do this — while protecting your market share and …

Read moreHow Manufacturers Can Sell To More Contractors

6 Medical Equipment Device Marketing Strategies to Increase Sales

How can you sell more medical devices, more of the time? Specifically, how solid is your marketing strategy in driving sales? It’s a question that needs answering if you want to maintain a competitive advantage. The medical device market, valued at $457 billion in 2020 and projected to reach nearly $604 billion by 2023, is …

Read more6 Medical Equipment Device Marketing Strategies to Increase Sales

5 Store Locator Best Practices That Drive Siding Sales

Buyers of residential and commercial siding are always looking online for the best options. In a siding market that’s reached a value of $90 billion in 2020 and growing, you’ll want every digital advantage on your side for growing your revenue and staying competitive.  That said, is your website capturing leads and turning them into …

Read more5 Store Locator Best Practices That Drive Siding Sales
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