Sports equipment and apparel giant drives in-store traffic and sales with Bullseye’s robust event locator

Mizuno USA uses Bullseye to drive event awareness, filter by sport divisions and categories, and register event attendees.

The Challenge

Mizuno USA, the US branch of global sports equipment and apparel giant Mizuno Corporation, maintains an energetic, location-based consumer marketing program to drive sales at distribution partner retail stores. On the web, this effort includes not only the usual store locator, but also a detailed directory of product categories, special retail features (e.g., golf fitting service, baseball/softball glove steaming service), and consumer events like Demo Days and Fitting Days.

When Mizuno USA approached Bullseye Locations, they were looking for a replacement for their existing store locator that would better support these on-the-ground marketing activities, and at the same time would greatly improve operation of the system by automating data updates and simplifying administration.

The Solution

Bullseye Locations implemented a complete system for Mizuno USA that leverages some of the most advanced features of Bullseye Store Locator and Bullseye Event Registration in an end-to-end solution. Key features of this system include:

• Scheduled XML data import that synchronizes locations and events with Mizuno USA’s internal CRM system.

• Automatic mapping of sport divisions (golf, baseball, etc.), product categories (apparel, clubs, gloves, etc.) and features (steamer location, Top 100 Fitter location, etc.) to Bullseye categories and attributes to facilitate accurate and detailed user search.

• Bullseye’s state-of-the-art store locator and event locator interfaces, wrapped in a custom skin to match Mizuno’s look and feel and to provide additional custom features.

• Integrated event registration that allows customers to register for individual events, captures registration details as leads, and dynamically generates event rosters.