Bullseye
Bullseye Store Locator
Best practices for effective location marketing, locator setup, customization, and implementation.
When building material manufacturers set out to improve their search engine marketing (SEM) strategy, the pages that customers “land on” after clicking on ads are sometimes overlooked. Landing pages are much more important than they might seem, however. In fact, according to Unbounce, the average landing page conversion rate is 9.7%, which can mean a …
For building materials manufacturers, distributors are an important part of the bedrock of the business ecosystem. Without them, your brand wouldn’t find as far and wide a reach as they do. Your products would never make their way into the shelves of local retailers and the hands of contractors. That said, you’re in a unique …
Some of the strongest, most important business relationships for a building product manufacturer are those they have with their local dealers. It makes sense. Your dealers are the folks who interact and sell your brand’s products directly to end consumers. Ideally, you’ll want to get as many local dealers on your side as possible — …
The contractors who buy from you put a premium on time. Their profession requires them to source the building materials they use as quickly as possible to carry out the installations, repair, and maintenance projects they’re called on to do every day. That means, as a building material manufacturer, your website should immediately point them …
Architects are busy professionals with a lot on their plate. When it comes to sourcing building products for a major project, they will want to make the most of their time. They want to find the exact materials they have in mind after landing on your website. In general, to do their jobs, architects need …
Your locator page is a crucial part of your online marketing mix. It is: The digital bridge connecting your customers to your dealers and distributors A medium for extending your brand reach A mechanism for boosting sales of your building products online In order for it to achieve its potential in each area, your locator …
As a roofing manufacturer, your website is an important sales tool. Are you using it to its full potential? If you’re not optimizing your contractor locator page, you’re almost certainly not. The rapidly growing roofing industry, on its way to reaching a $156 billion value in 2030, is very competitive and not slowing down anytime …
Buyers of residential and commercial siding are always looking online for the best options. In a siding market that’s reached a value of $90 billion in 2020 and growing, you’ll want every digital advantage on your side for growing your revenue and staying competitive. That said, is your website capturing leads and turning them into …
Your dealer locator is a pretty big deal—it’s the final step between a web visitor and a sale. That being said, many dealer locators only serve a list of addresses in an age when convenience is key and attention spans are short.
